Construction Market Intelligence and Insights Driving Smarter Decisions
The client relied heavily on outdated forecasts and relationship-driven sales cycles, resulting in volatile monthly performance. Without competitive pricing data or visibility into upcoming tenders, they often under- or over-supplied high-demand products. This led to frequent stock write-downs and lost revenue. Leadership recognized the need for structured market intelligence but lacked internal data infrastructure and analysts to build it.
We implemented a construction-focused market intelligence framework integrating real-time pricing, volume trends, and contractor tender activity. A centralized dashboard was created to track material demand by region and segment. We also established a competitor monitoring function and synchronized inventory management with tender timelines. Sales teams were equipped with predictive analytics to tailor offers more precisely.
Our methodology included:
- Building a materials demand index based on awarded tender analysis
- Integrating competitor pricing benchmarks for high-volume SKUs
- Identifying seasonality patterns through multi-year construction cycles
- Creating a real-time alerts system for mega-project material requirements
- Training teams on data interpretation and sales decision-making
This framework turned reactive distribution into intelligence-led operations.
To maintain market edge, we advised:
- Embed tender calendar integration into inventory planning
- Deploy mobile dashboards to sales teams in field offices
- Update competitor pricing database quarterly
- Partner with select contractors to co-plan demand
- Introduce AI-based forecasting for core SKUs
These actions significantly enhanced agility and customer responsiveness.
Inventory holding costs were reduced by 18%, saving approximately SAR 6.5 million annually. Improved stock rotation enabled faster order fulfillment, leading to a 12% increase in repeat orders from major contractors. Price positioning accuracy improved, resulting in better negotiation leverage and an average 3% uplift in margins across top SKUs. Intelligence became a core differentiator in a crowded supply landscape.
